Famous Authors - 778 Words

In todays world, many people are losing their sense of what a true, fine piece of literature really is. It is rare to find someone who likes to read for their own pleasure. It is even rarer to find someone who likes to read the classics, such as Shakespearean plays or a prose written by Edgar Allan Poe. Some of the oldest tales have greatly influenced the world as we know it in many ways. A few famous people in history who have made a positive impact on the world of literature are Aesop, Dante Alighieri, and Charles Dickens. Some may say that Aesop is infamous for the life he led over 2000 years ago and mostly for the hundreds of fables that have been attributed to his name since. It is said that he was born into slavery, but was†¦show more content†¦Dantes Inferno is one of the most detailed descriptions of Hell in writing. After surviving all nine circles of Hell, Dante and his guide, Virgil, set off in pursuit of Purgatory. They make it through each layer of Purgatory and are finally met by Beatrice, where she and Dante travel together through the nine spheres of Paradise. With such in depth pieces of work, Dante has inspired and influenced many poets, playwrights, and authors from past to present. The last of these great literary influences is Charles Dickens. A man known for his many tales such as A Tale of Two Cities and Oliver Twist, Dickens has inspired and influenced many writers. He was born on February 7, 1812 in Portsmouth, Hampshire, England. Charles had an older brother Frances, known as Fanny, as well as younger siblings Alfred Allen, Letitia Mary, Harriet, and Frederick William. He attended the school of William Giles and was an avid reader of authors such as Henry Fielding, Daniel Defoe, and Oliver Goldsmith. Dickens’ first book, a collection of stories titled Sketches by Boz was published in 1836. In that same year he became the editor for Bentley’s Miscellany. Most of his novels were first serialised in monthly magazine s starting with Oliver Twist between 1837 and 1839, which was followed by Nicholas Nickleby, The Old Curiosity Shop, and Barnaby Rudge. Charles Dickens was considered to be a spokesman for the poor, due to his depictions of the social classes and bringing much awarenessShow MoreRelatedThe Life of the Famous Author Charles Dickens899 Words   |  4 PagesDickens was the first person to make this serialization of novels profitable and was able to expand his audience to include those who could not normally afford such literary works. Within a few years, he was regarded as one of the most successful authors of his time, with approximately one out of every ten people in Victorian England avidly reading and following his writings. In 1836 Dickens also married Catherine Hogarth, the daughter of a fellow co-worker at his newspaper. The couple had ten childrenRead MoreRobert Harris s The Ghost 2183 Words   |  9 Pagesarticle , autobiography and various other literary work in which another à ¡uthor recieves full credit. Often these authors are celebrity, politicians or other popular figures who can sell books but cannot write. Autobiographical writing is the written account of one s life which is written by the same person him or herself. On the other hand, Ghostwriting consists of written accounts of another persons life;mostly famous personalities, whose autobiographiies , memoirs or written speeches areRead MoreThe Vanity of Celebrity Fame: Sunset Boulevard and Celebrity Reality Shows2371 Words   |  10 Pageshistory, on the other hand, the chosen text Over the Hilton originated from the complementary SML magazine of Sydney Morning Herald is slightly different. The feature article is mocking of the fact that Paris Hilton is writing a girl guide book. The author purposely degrades Paris intelligence and moral status, highlights the self-indulgent nature and shallowness of mind of the iconic celebrity. The interesting aspect of the feature article is its opposite representation of Paris from the other magazinesRead MoreH. G. Wells was a Famous English Author of Science-fiction Novels1501 Words   |  6 PagesWells, H. G. (1866-1946), was a famous English novelist, historian, science writer, and author of science-fiction stories. Wellss novel Tono-Bungay (1909) best reveals his varied talents. The novel, a story of the dishonest promotion of a patent medicine, contains social criticism tinged with satire. In it, Wells described trips in airplanes and submarines at a time when such journeys seemed like science fiction. Herbert George Wells was born on Sept. 21, 1866, in Bromley, Kent (now part of London)Read MoreFamous American Authors: Ralph Waldo Emerson, Edgar Allan Poe, and Nathanial Hawthorne554 Words   |  3 Pagesthe late eighteenth century and beginning of the nineteenth was cosidered the Romantic era in Europe and in America. This movement was a large scale rebellion against the Englightment period ideas where science and logic ruled the literary arts. Authors took several approaches on how to convey to the readers social and metaphysical opinions through the tone in a series of novels published. Tone is apparent in much of the American Romantic era writing including that of Ralph Waldo Emerson, NathanielRead MoreFamous Author in Britain, John Ronald Reuel Tolkien was Actually Born in South Africa1900 Words   |  8 PagesFor being one of the most famous authors in British history, John Ronald Reuel Tolkien was not even born in England or Europe at all. In fact, J.R.R. Tolkien was born in Bloemfontein, Orange Free State, which is now a republic of South America. J.R.R. Tolkien was born on January 3, 1982. J.R.R. Tolkien was a very famous writer, poet, and even an English professor who was best known for his works The Hobbit, The Lord of the Rings, and The Silmarillion. When J.R.R. Tolkien was at a young age, thereRead MoreThere have been many famous American authors; some better than others, but do we know who these1000 Words   |  4 Pages There have been many famous American authors; some better than others, but do we know who these people really are? In the case of F. Scott Fitzgerald we saw what he wanted us to see; for instance, a successful career, expensive jewelry and the nice cars. F. Scott Fitzgerald began to write at a young age and he is known for being a brilliant author and with a lavish lifestyle and great success, but his gilded life was often tarnished with alcoholism, overspending, and a sense of failure.Read More James Agee and Walker Evans Essay1390 Words   |  6 PagesJames Agee and Walker Evans Fortune Magazine, in July and August of 1936, sent James Agee and Walker Evans to research a story on sharecropping. In the preface of Let Us Now Praise Famous Men, Agee describes it as â€Å"a curious piece of work.† They were to produce â€Å"an article on cotton tenantry in the United States, in the form of a photographic and verbal record of the daily living and environment of an average white family of tenant farmers,† (IX). James Agee and Walker Evans set out to writeRead More Let Us Now Praise Famous Men Essay1136 Words   |  5 Pages Let Us Now Praise Famous Men nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"Let Us Now Praise Famous Men,† was written by James Agee and Walker Evans. The story is about three white families of tenant farmers in rural Alabama. The photographs in the beginning have no captions or quotations. They are just images of three tenant farming families, their houses, and possessions. â€Å"The photographs are not illustrative. They, and the text, are coequal, mutually independent, and fully collaborative.† (87) The story andRead MoreFuturistic Author, Jules Verne, Got it Right Essay822 Words   |  4 PagesJules Verne was an author ahead of his time. He had many great accomplishments as an author throughout his lifetime. He wrote about adventure, technology, and the future. It was like he was able to predict thing that would eventually be invented in the future (Famous Authors). Jules Verne was a very successful author who wrote about many futuristic things. Jules Verne was an adventurer whose writing seemed to be a little ahead of its time. He was born in1828 and he grew up in Nantes, France. Jules

Democracy in America by Alexis de Tocqueville - 1300 Words

The Consideration of Democracy, Blacks, and Slavery Tocqueville, in Democracy in America, dwells on the strengths and weaknesses of American democracy. When discussing race relations, he recognizes that the presence of the black race in America and the occupation of blacks in slavery could threaten the continuation of the United States as a Union and a republic. As a Union, the United States could be torn apart by the disparities between the North and the South and tensions between blacks and whites. As a republic, although the United States is more grounded, the aftermath of slavery could erode republican institutions if mores and laws are dangerously altered. Although Tocqueville leaves suggestions of action for the United States, he†¦show more content†¦355). Being foreign to one another, having a previous relationship of master to slave, and being of different races would all contribute to the incapability and/or unwillingness of whites and blacks to intermingle, and thu s unity would be impossible. In fact, Tocqueville believes that unity may never be possible and the Union may continue with weakness, first, because â€Å"a natural prejudice leads a man to scorn anybody who has been his inferior, long after he has become his equal,† and second, because â€Å"the abolition of slavery in the South would increased the repugnance felt by the white population toward the Negroes† (pp. 341, 357). Both reasons seem long-lasting, possibly permanent, in which whites would maintain a mindset and perspective concerning blacks, stemming from an inequality and inferiority that urged whites to use slavery. Whites, in the North and the South, view blacks with disdain initially because they believe blacks to be lesser beings and continually because they were once slaves and subordinates. Certain circumstances in America have produced a solid and natural republic, but drastic alterations of mores and laws during and after slavery could rupture the republic. Tocqueville defines a republic as â€Å"an orderly state really founded on the enlightened will of the people...a conciliatory government under which resolutions have time to ripen, being discussed with deliberation and executed only when mature†¦[and under] the tranquil rule of theShow MoreRelatedEssay about Alexis de Tocqueville: Democracy in America1197 Words   |  5 Pages Democracy in America has been a guiding principle since the foundation of the country. Many over the years have commented on the structure and formation of democracy but more importantly the implementation and daily function within the democratic parameters that have been set. Alexis de Tocqueville was a French political thinker and historian born July 29, 1805. He is most famously known for his work Democracy in America. Democracy in America has been an evolving social and economic reform, andRead MoreSummary Of Democracy Of America By Alexis De Tocqueville1314 Words   |  6 Pages In† Democracy of America† chapter XVII written by Alexis de Tocqueville, he discusses the plight of indians(natives). Tocqueville talks about how he believed the fate of Native Americans would be to completely deprived of liberty. In addition to what he believed, Tocqueville says, â€Å"The success of the Cherokees proves that the Indians are capable of civilization, but it does not prove that they will succeed in it†(page 401).Whenever the Indians were able to submit to civilization they were neverRead MoreAmerican Traditional Politics: Democracy in America by Alexis de Tocqueville1207 Words   |  5 Pageslike myself, believe and support that equality as well as liberty are vital features to a sustainable democracy. But how strong the two features are together is where the doubt lies. Alexis de Tocqueville was convinced that liberty and equality would always cause tension between the two never letting each reach its full abilities. This was Tocqueville’s main reason behind his problems with democracy, and which through his book I can agree with his concerns of the two in tension. With the developmentRead MoreAn Exploration of Individualism as Described by Alexis de Tocqueville in Democracy in America1312 Words   |  6 Pages As Described By Alexis de Tocqueville in Democracy In America The classic work Democracy In America by Alexis de Tocqueville has been the reason for scholarly pursuit as well as strife within that same community. Through a brief examination of this text, several of Tocqueville’s arguments helped to define many of the constructs that made America what it was as well as those that have led to what it has become today. Of the many themes and ideas presented by Tocqueville, his thoughts on individualismRead MoreEssay on Democracy in America664 Words   |  3 Pages Democracy in America By: Alexis De Tocqueville Democracy in America, by Alexis De Tocqueville is a book about how the American States and the federal government would grow politically and socially under the umbrella of democracy.   Ã‚  Ã‚  Ã‚  Ã‚  Alexis De Tocqueville sees the United States as a unique entity because of how and why it started as well as its geographical location. Alexis De Tocqueville explains that the foundations of the democratic process in America are completely different from anywhereRead MoreAlexis de Tocqueville: Weaknesses of Democracy1813 Words   |  8 PagesAlexis de Tocqueville: Weaknesses of Democracy Most of the researches consider publications of Alexis de Tocqueville as longsighted and even prophetic. That actualizes the issues which Tocqueville investigates in his publications and books. For instance, Tocqueville in his â€Å"Democracy in America† foresees the future confrontation of Russia and United States. The reason for that is two different perception of life – for Americans the motive is a freedom, for Russians - service. Another significantRead MoreCritical Analysis of Alex de Tocquevilles Democracy in America1366 Words   |  6 PagesCosby Analysis of Alexis de Tocqueville’s Democracy in America Alexis de Tocqueville’s visit to the United States in 1831 prompted his work Democracy in America. This was supposed to be a chance for him to take a look at the American prison system. However, it was obvious from his writing that he looked at every aspect of American culture. In Democracy in America, he takes a look at how democracy works and the pitfalls that could bring about the downfall of democracy. Throughout his travelsRead MoreTyranny And The Social Wellbeing Of Citizens1750 Words   |  7 Pagesconcerned themselves at some point with the issue of tyranny in society. Such writers spanned from Alexis de Tocqueville, to John Stuart Mill, to Karl Marx and Friedrich Engels. The interpretations and approaches taken to the subject of tyranny and how to protect against it, though, were as varied as the collection of authors who addressed it. From de Tocqueville’s stringent observations in Democracy in America, the concept of a purely political tyranny is de lineated. In contrast, Mill’s essay On LibertyRead MoreEssay about Alexis deTocqueville2501 Words   |  11 PagesAlexis deTocqueville Alexis de Tocqueville was born in Paris on July 29th, 1805. Growing up in Metz, France, the youngest child of Hervà © Tocqueville and Mlle. De Rosanbo, he showed great intellectual promise from his earliest days. By the age of 16, his academic career was a brilliant one, his schoolwork earning him a special prize and two first prizes. He was an avid reader, reading books hardly accessible to a boy of his young age. It was during these years that he developed his criticalRead MorePolitical Freedom: Arendt and de Tocqueville Essay1461 Words   |  6 PagesPolitical Freedom: Arendt and de Tocqueville Freedom in America emanates from the state of political freedom held by the citizens. Both Hannah Arendt and Alexis de Tocqueville provide criticism of the apparent shape freedom maintains in America as well as insight regarding how they perceive true political freedom. By using the observations and criticisms of de Tocqueville and the vision of Arendt, the position of modern America and its relation to the ideals

Great State Wheat Flakes Can’t Be Beat Free Essays

Betty, who has been employed for three years as a copywriter for HKM, a mid-size advertising agency specializing in consumer packaged goods, has been feverishly working for the past week on a new ad campaign for Great State’s wheat flakes, a regional breakfast cereal. The account has been with the agency for several years. Although Charlie, the brand manager on this cereal, has been pleased with the agency’s work over the years, the old positioning, which stressed taste attributes and fun-filled family breakfasts, has become tired and dated. We will write a custom essay sample on Great State Wheat Flakes Can’t Be Beat or any similar topic only for you Order Now Marketing research shows a high degree of consumer wearout—people are tired of the campaign, even annoyed with it, and are ready for something fresh. Betty’s task was to rejuvenate the brand via repositioning it to take advantage of and tie into the health and well being trends, specifically the interest in eating â€Å"good-for-you† food as well as in physical fitness. The brand was to be pitched as an important part of an active, healthy lifestyle. Betty thought she had come up with the perfect theme line: â€Å"Great State’s wheat flakes will give a great start to your active day,† and she had developed what she believed were some clever scenarios for TV and print ads featuring the product being consumed after workouts in health clubs, following a morning jog, after a snowboarding expedition, to power up before rollerblading, and even while zipping along on a scooter (â€Å"Look Ma, no hands! †). However, upon reviewing her proposals, Charlie said that while the vignettes were on target because health-conscious customers would relate well to them, the slogan was off base. He wanted something more specific and hard hitting, and so Charlie developed the theme line, â€Å"Great State Wheat flakes can’t be beat. No other wheat flake offers you more vitamins and minerals and fewer calories. † Betty tried to kindly tell Charlie that this was misleading because it implies that Great State’s brand is healthier than most, if not all, of the others, whereas actually all wheat flake cereals are parity products– they are virtual photocopies of each other in terms of taste, texture, and, most important here, composition and therefore nutritional value. In fact, blind taste tests have shown that between 70 and 80 per cent of consumers cannot identify their favorite brand of wheat flakes and that loyalty levels are low — with price incentives consumers will readily switch brands. Charlie, obviously irritated, explained that his tag linewas an honest exaggeration, what the advertising trade termed â€Å"puffing,† and that consumers are expected to see through it. He felt that it offered the point of difference needed to increase brand loyalty. Betty, feeling uneasy, later that day approached her boss Steve, the copy chief at HKM, asking his counsel. Steve explained that Charlie’s suggested slogan is what is called an â€Å"implied superiority† claim. Steve explained that such claims are commonly made for commodity brands. They stake out a parity position, which does not claim to be superior to, but only as good as, other brands, while using copy that suggests or implies superiority for the named brand. He cited several current and classical examples, such as â€Å"Nothing else cleans better,† â€Å"The maximum fluoride protection in any toothpaste,† â€Å"You can’t beat the savings,† â€Å"You can’t buy a more effective pain reliever,† and â€Å"Nothing is proven to work better or last longer. In effect, these brands are claiming that they are unsurpassed. However, none claims to be truly better than their competitors. Betty, recalling several other such implied superiority claims she had recently seen, realized that it was, indeed, a popular technique. Steve reminded Bett y that there is a distinction between deceptive advertising, which creates false impressions and misleads a consumer acting reasonably, and â€Å"trade puffing,† which is exaggerated praise of the product (e. g. , Almost Home cookies are the â€Å"moistest, chewiest, most perfectly baked cookies† ever; â€Å"Nestle makes the very best chocolate†). Puffery is viewed as acceptable in a society of the superlative. Consumers are assumed to see through the exaggeration or at least engage in a â€Å"willing suspension of disbelief. † He explained to her that whereas deceptive advertising is illegal, the Federal Trade Commission (FTC), which monitors national advertising for accuracy and fairness in claims, views puffery as legitimate. â€Å"What’s more,† Steve concluded somewhat sarcastically, â€Å"using your line of reasoning, Betty, we shouldn’t at all advertise any parity products, since all brand advertising is designed to create a brand distinction in the buyer’s mind. Advertising is necessary to differentiate yourself from the pack of imitators. And, it helps a small, underdog brand like Great State get a leg up on the big, deep-pocketed companies like our rivals. † Betty thought that, in fact, Steve’s taunting comment might, indeed, have some merit. In fact, she feared that it might force Great State’s competitors to improve and differentiate their cereals, thereby benefiting consumers (but harming Great State). Nonetheless, she still felt uneasy. It seemed to her that the â€Å"implied superiority’ claim crossed the boundary from puffery over to deception. QUESTIONS/EXERCISES 1. Identify the ethical issues facing Betty regarding the nature of the proposed â€Å"Implied superiority advertising claim. 2. What are the ethical issues Betty encounters with respect to organizational relationships and conflicts? 3. What are the possible decision alternatives Betty could devise, and what are the ethics of each alternative? 4. Which alternative would you recommend to Betty and why? How to cite Great State Wheat Flakes Can’t Be Beat, Papers

Renaissance Art of Leonardo Da Vinci and Michelangelo Buonarroti Essay Example For Students

Renaissance Art of Leonardo Da Vinci and Michelangelo Buonarroti Essay Leonardo was most of all an excellent observer. He concerned himself with what the eye could see, rather than with purely abstract concepts (Summers, D. 2013). â€Å"Leonardo da Vinci was born on April 15, 1452, in Vinci, Italy. Da Vinci was born out of wedlock. Da Vinci was raised by his father, Ser Piero, and his stepmother. At the age of 14, Da Vinci began apprenticing with the artist Verrocchio. For six years, he learned a wide breadth of technical skills, including metalworking, leather arts, carpentry, drawing and sculpting. By the age of 20, he had qualified as a master artist in the Guild of Saint Luke and established his own workshop†. â€Å"Leonardo trains in Florence as a painter, almost certainly with Verrocchio, and he becomes a member of the painters guild in 1472. But in about 1482 he sends a letter to Ludovico Sforza, the duke of Milan. In it he offers the duke his skills, which he lists under ten headings. The first nine are all to do with war. The 30-year-old genius declares that he can provide the duke with original designs for portable bridges, siege engines, mining and explosive equipment, mortars to spray the enemy with small stones, and even a cannon-proof vehicle to transport troops safely into the midst of the enemy in other words a tank†( Gascoigne, Bamber.2001) Michelangelo was one of the most famous artists in history. He was mostly fascinated in forming large marble statues, but his endless artistic energy also led him to become a great painter and architect as well as a poet. He was also one of the most famous people of his time and a great leader of the Italian Renaissance, a period marked by a rebirth of interest in the art and learning of ancient Greece and Rome. (Summers, D. 2013) Michelangelo is best known for his treatment of the human body in painting and sculpture. His figures express a sense of grandeur and power, and arouse strong emotions in many spectators. In size, strength, and emotional intensity, these figures go beyond real people. Michelangelos figures are both animated and restrained, and seem to have great spiritual energy. His work presses toward the extremes of heroism and tragedy but is never false or artificial. (Summers, D. 2013) Michelangelo was born on March 6, 1475. His full name was Michelangelo Buonarroti. He came from a respectable Florence family and was born in the village of Caprese, where his father was a government agent. Michelangelo had a brief classical education that dealt with the literature, art, and life of ancient Greece and Rome. When he was 12 years old, Michelangelo became an apprentice to the most popular painter in Florence, Domenico Ghirlandaio. â€Å"Before his apprenticeship was completed, Michelangelo stopped painting and began working as a sculptor under the guidance of a pupil of the sculptor Donatello. Michelangelo attracted the support of the ruler of Florence, Lorenzo de Medici, who invited the young artist to stay at his   palace. Michelangelos earliest surviving sculpture is a small unfinished relief of a battle, done when he was about 16. This work shows the obvious influence of ancient Roman marble sculpture belonging to Lorenzo. But the relief also shows the force and movement that became typical of Michelangelos style. During these years, he began the study of anatomy† (Summers, D. 2013). He is one of the greatest artists of all time, a man whose name has become synonymous with the word masterpiece: Michelangelo Buonarroti. As an artist he was supreme, the maker of works of sublime beauty that display the full breadth of the human condition. Yet in a world where art prospered only with patronage, Michelangelo was caught between the conflicting powers and whims of the Medici family in Florence, and the Papacy in Rome. Unlike many artists of his time, his genius was acknowledged (New Renaissance Art 2001) Three of Leonardo da Vinci most famous works are Mona Lisa, Last Supper, and Virgin of the Rock. â€Å"Let’s first examine the most recognizable and renowned of Da Vinci’s works, the Mona Lisa. This painting like many of Leonardo’s works took a long time to finish. He was famous for his putting off doing anything but when he did finish it was a masterpiece. It took Da Vinci sixteen years to complete the Mona Lisa quite a chunk of Da Vinci’s 67 years alive. However, while taking his time with the Mona Lisa Da Vinci continued to create. Some of the main reasons that this painting is so famous are its ambiguity, her smile, and of course its theft. The ambiguity is that there has always been a debate on whether the subject was Lisa Del Giocondo   or someone else. Among the thought subjects are Da Vinci’s mother and more shockingly Da Vinci himself. Although the most popular idea once again dominates and the generally accepted subject is Lisa Del Giocondo. Her smile is another point of interest because many say if you cover one side she appears to be frowning and if you cover the other she appears to be smiling. Whether or not you believe this you do notice that she is not smiling brilliantly nor is she straight-faced she has a faint smile almost a smirk. Da Vinci employed techniques to accent her face and almost make you gaze at it. Da Vinci also pioneered the technique of putting the subject against a landscape background. It was rare to see this normally one would include a curtained window or some similar object in which the subject was actually sitting in front of† (Walker, J.A 2011). â€Å"The Last Supper i s remarkable in that the original started to fade and become deteriorated only a few years after it was finished painting. Passion For Art History EssayThe Sistine Chapel, Painted from 1508 to 1512, the ceiling of the Sistine Chapel contains nine scenes from the Book of Genesis. The most famous is Michelangelos Creation of Man scene, with the finger of God reaching out to give life to Adam (Walker. A.2011) Michelangelo was just 24 years old when he finished the Pieta, the only piece of work the artist signed. The depiction of Jesus lying across the lap of his mother Mary after the Crucifixion currently resides at St. Peters Basilica in Vatican City. (Walker. A.2011) â€Å"Leonardo Da Vinci and Michelangelo Buonarroti also shared many things in their work. Some of the elements that can be found in the work of both artists are theme, reflection of current cultural trends, political and social influence, and above all, a destiny of greatness. The Madonna of the Rocks, The Last supper, The Mona Lisa, David, The Last Judgment, and Pietà   are just a few pieces of their timeless legacy. Theirs were the accomplishments that others would strive to achieve and the world would appreciate for ages to come† (Grecinger, M. 2013) Artists such as Leonardo Da Vinci and Michelangelo Buonarroti often illustrated Christian or mythological themes in their artwork, yet, keeping with the times and often setting the example for the times, they succeeded to express secular or humanist ideas through these same pieces. Two great examples of this are The Madonna of the rocks by Leonardo and the Pieta by Michelangelo. In both cases a biblical theme is present, and in both cases the figures are shown in worldly form, with the existence of spiritual elements. Math and Science that focused on solid things that people could touch were an essential part of renaissance art and were embraced by artists such as Michelangelo and Buonarroti. Leonardo Da Vinci created magnificent works of art which focused on these areas. Both Da Vinci and Michelangelo are believed to have created some of their most famous works of their mother’s features. Michelangelo, for example his mother’s young, pure face on the Virgin Mary, Leonardo’s used his mother’s smile on the Mona Lisa. Both artists were influenced in their work religiously. Michelangelo created The Last Judgment for the church and David for the government. Leonardo created The Last Supper for the church and The Mona Lisa for an aristocrat. Both men battled with their greatest works repainting them time and time again in hopes of perfection, and most importantly, both men have left lasting imprints upon the world of art. Michelangelo and da Vinci have many points of similarity and differences. The one greatest similarity was they are both artists of the Renaissance, thus meaning they both wished to return the art to its original glory in Rome. However, the biggest difference was the way they chose to do so. Michelangelo decide to turn to both drawing and sculpture (we all know his David and Sistine Chapel for example). He decides to return the world of art back to the worshiping of a human body. He was very precise about the human form and took it to perfection. He found that the human body is a mesmerizing piece of art and wished to create his own gods of beauty. Leonardo da Vinci decides to take art to a science point of view. He would draw figures as research in the beginning, and only once he understood both the inside and outside of the body did he start to create masterpieces. He was very big on details of every sort, starting from bodies and ending with cloth and landscape Michelangelo Buonarroti and Leonardo Da Vinci have both certainly left their marks on society, perhaps some of the most precise representatives of the renaissance era were formed by their hands. Their representation of the renaissance way of seeing things has forever molded our world. Though they may both have seen things somewhat differently and desired to interpret things in their own way, though they may have had their own styles and approaches, they shared so many things that it is often difficult to talk about one without mentioning the other, and even more difficult still to speak of them without mentioning their influence on the renaissance and its obvious effect on them. Whatever their differences and similarities, one thing remains Undisputable, their timeless legacy will live on in the preserved pieces to be admired and studied as they have for generations and will for generations to come.

To Build A Fire Significance Of Words dying And Essay Example For Students

To Build A Fire: Significance Of Words dying And Essay To Build A Fire: Significance Of Words dying And death To Build A Fire: Significance of Words Dying and Death The significance of the words dying and death in Jack Londons 1910 novel, ;To Build a Fire; continuously expresses the mans dwindling warmth and bad luck in his journey along the Yukon trail to meet the boys at camp. London associates dying with the mans diminishing ability to stay warm in the frigid Alaskan climate. The main characters predicament slowly worsens one level at a time finally resulting in death. We will write a custom essay on To Build A Fire: Significance Of Words dying And specifically for you for only $16.38 $13.9/page Order now The narrator informs the reader ;the man; lacks personal experience travelling in the Yukon terrain. The old-timer warned the man about the harsh realities of the Klondike. The confident main character thinks of the old-timer at Sulphur Creek as ;womanish.; Along the trail, ;the man; falls into a hidden spring and attempts to build a fire to dry his socks and warm himself. With his wet feet quickly growing numb, he realizes he has only one chance to successfully build a fire or face the harsh realities of the Yukon at one-hundred nine degrees below freezing. Falling snow from a tree blots out the fire and the character realizes ;he had just heard his own sentence of death.; Jack London introduces death to the reader in this scene. The man realizes ;a second fire must be built without fail. ; The mans mind begins to run wild with thoughts of insecurity and death when the second fire fails. He recollects the story of a man who kills a steer to stay warm and envisions himself killing his dog and crawling into the carcass to warm up so he can build a fire to save himself. London writes, a certain fear of death, dull and oppressive, came to him. As the man slowly freezes, he realizes he is in serious trouble and can no longer make excuses for himself. Acknowledging he would never get to the camp and would soon be stiff and dead, he tries to clear this morbid thought from his mind by running down the trail in a last ditch effort to pump blood through his extremities. The climax of the story describes the man picturing his body completely frozen on the trail. He falls into the snow thinking, he is bound to freeze anyway and freezing was not as bad as people thought. There were a lot worse ways to die. The man drowsed off into the most comfortable and satisfying sleep he had ever known. The dog looked on creeping closer, filling his nostrils with the scent of death. Londons portrayal of the man does not initially give the reader the theme of dying, but slowly develops the theme as the story develops. The story doesnt mention death until the last several pages. The main character changes from an enthusiastic pioneer to a sad and desperate man. The conclusion of the story portrays the man accepting his fate and understands the old-timer at Sulphur Creek had been right; no man must travel alone in the Klondike after fifty below. Typically, short stories written in the early 1900s often conclude the story with a death or tragedy. Londons story is no exception. This story follows the pattern by illustrating events leading up to and including death. Thesis Statement- The significance of the words dying and death in Jack Londons 1910 novel, ;To Build a Fire; continuously expresses the mans dwindling warmth and bad luck in his journey along the Yukon trail to meet the boys at camp. . To Build A Fire Significance of Words Dying and Essay Example For Students To Build A Fire: Significance of Words Dying and Essay To Build A Fire: Significance of Words Dying and Death The significance of the words dying and death in Jack Londons 1910 novel, To Build a Fire continuously expresses the mans dwindling warmth and bad luck in his journey along the Yukon trail to meet the boys at camp. London associates dying with the mans diminishing ability to stay warm in the frigid Alaskan climate. The main characters predicament slowly worsens one level at a time finally resulting in death. We will write a custom essay on To Build A Fire: Significance of Words Dying and specifically for you for only $16.38 $13.9/page Order now The narrator informs the reader the man lacks personal experience travelling in the Yukon terrain. The old-timer warned the man about the harsh realities of the Klondike. The confident main character thinks of the old-timer at Sulphur Creek as womanish. Along the trail, the man falls into a hidden spring and attempts to build a fire to dry his socks and warm himself. With his wet feet quickly growing numb, he realizes he has only one chance to successfully build a fire or face the harsh realities of the Yukon at one-hundred nine degrees below freezing. Falling snow from a tree blots out the fire and the character realizes he had just heard his own sentence of death. Jack London introduces death to the reader in this scene. The man realizes a second fire must be built without fail. The mans mind begins to run wild with thoughts of insecurity and death when the second fire fails. He recollects the story of a man who kills a steer to stay warm and envisions himself killing his dog and crawling into the carcass to warm up so he can build a fire to save himself. London writes, a certain fear of death, dull and oppressive, came to him. As the man slowly freezes, he realizes he is in serious trouble and can no longer make excuses for himself. Acknowledging he would never get to the camp and would soon be stiff and dead, he tries to clear this morbid thought from his mind by running down the trail in a last ditch effort to pump blood through his extremities. The climax of the story describes the man picturing his body completely frozen on the trail. He falls into the snow thinking, he is bound to freeze anyway and freezing was not as bad as people thought. There were a lot worse ways to die. The man drowsed off into the most comfortable and satisfying sleep he had ever known. The dog looked on creeping closer, filling his nostrils with the scent of death. Londons portrayal of the man does not initially give the reader the theme of dying, but slowly develops the theme as the story develops. The story doesnt mention death until the last several pages. The main character changes from an enthusiastic pioneer to a sad and desperate man. The conclusion of the story portrays the man accepting his fate and understands the old-timer at Sulphur Creek had been right; no man must travel alone in the Klondike after fifty below. Typically, short stories written in the early 1900s often conclude the story with a death or tragedy. Londons story is no exception. This story follows the pattern by illustrating events leading up to and including death. Thesis Statement- The significance of the words dying and death in Jack Londons 1910 novel, To Build a Fire continuously expresses the mans dwindling warmth and bad luck in his journey along the Yukon trail to meet the boys at camp. Category: English .

Wars Evolution Essays

Wars Evolution Essays Wars Evolution Essay Wars Evolution Essay War has been part of our history ever since the dawn of time. Even when our ancestors were still using primitive rocks to sustain their also very primitive lives, wars have been fought between tribes for control of territory and small resources. Those wars were not fought with the future in mind, those wars were just fought for the simplest of things. War is our curse, a curse that poisons every inch of the goodness inside. Our human greed, our human imperfections act as the catalyst of war, fuels it to the point that it becomes a burning fire filled with rage, anger, greed and the lust for power.It begins engulfing everything in flames of spears, swords, missiles, bullets and nukes. This fire we call war is simply sparked by a number of reasons, no matter how stupid or childish the reason, it still is war. For once the nations of Honduras and El Salvador declared war on each other after El Salvador won a FIFA World Cup qualifying round against Honduras. In an cient times, a woman whose beauty caught the eye of a Trojan prince began a war which was is part of ancient lore, the Trojan War, where the magnificent beauty of Helen of Troy sent a thousand ships, Greek ships to be exact.If wars are sparked by the beauty of a woman and a defeat in a soccer match, what more blind reasons could we humans fight wars with? We have fought millions of wars between ourselves and no war has ended all wars. We fight it for millions of reasons and can only be justifiable by ourselves. The million times we fought have really brought the worst of humanity. In every war there is no rule book, no proper rules of engagement, no rules that could contain the bloodiness of war. For these reason war is an uncontrollable fire that engulfs anything in its path with no slight twitch of remorse.We have killed billions of our kind, men, women and children were shown no mercy as they were shot, stabbed, burned, gas chambered and left to bleed or rot in a street somewhere . Or even buried en mass in the middle of nowhere. Innocent children who had their entire lives ahead of them were just shot like animals to be harvested. The realities of war are totally different from the explosive action we see on television because in war the battles are not only fought between this side and that, soldiers, generals and leaders fight a inner war between themselves, struggling to make themselves think right in the middle of the berserk that is war.Struggling to understand the horrors they have caused. Wars have never really left the confines of people’s daily lives, we still war with each other no matter how highly educated we are on how war affects persons across nations, as war chooses none. It’s a well oiled machine that knows no mercy. War drives people insane, war is a melancholy truth that even bravest of humanity could not withstand. It has done no good, to the victor it might have given him glory the spoils of war, to the vanquished it must have brought about shame and horrifying defeat, but no side has truly won, for both sides have lost so many in such bloody battles.They have sent fathers and husbands to their deaths. But war is sometimes the only option, the only option left to take even if we all know it’s horrible effects on our daily lives. Therefore I, a lowly student who is just a spectator of wars, that no matter how much we have evolved our weapons from rocks to nukes, no matter how much we have developed weapons of mass destruction that our ancestors thought unfeasible, I could simple say, WAR, war never changes.

Country with High Mortality Rates Term Paper Example | Topics and Well Written Essays - 1500 words

Country with High Mortality Rates - Term Paper Example Eventually, the introduction of the health insurance among the employees for most formal sectors is also explored (Malawi. Ministry of Economic Planning and Development. 2004). Coupled with such efforts, there will be reforms aiming at the improvement of the application of the financial resources through the improvement of locative and technical efficiencies. Documentation of sources of health financing (in terms of external, government cooperation and funding, firms as well as households) including their contribution to the total health spending is rather separate from the private and public health expenditures through the financing agents (MOH and NGOs) (Rosner, Leppert, Degens & Ouedraogo, 2012). There is a distinguishing factor between capital and recurrent expenditure through the provision of thorough breakdown based on the major line items of salaries and drugs maintenance. 2. Location/Geography Below is a summary of the physical environment of Malawi: the percentage of irrigat ed cropland land in Malawi is 0.0%; the percentage of arable land (in 2009) is 38.2% while the percentage of the forest area to the land area (in 2010) was 34.3%. malawi’s land area as at 2010 as at 94,280.0 square kilometers. The Ministry also intends to put up with the exploration process for purposes of ensuring feasible introduction of alternative sources in terms of financing health care in Malawi. At the central level, capacity is needed to be enhanced for purposes of reliably formulating and reviewing the policies, coordinating implementation and providing support to district health care management teams (Acton, 2012). 3. Population The total Population in 2010 was at 14,900,841.0, the 2010 Population growth (annual percentage) was at 3.1%, the 2010 Population density (persons for event square kilometer) was at 158.4 (Malawi. Ministry of Economic Planning and Development. 2004), the Rural population in 2010 was 11,950,474.5, the rural population per square kilometer of arable land (Rural population density) was 0.0% (Peters, 2009), the 2010 Rural population (percentage to total population) was 80.2%, the 2009 Death rate, crude (per 1,000 people) was 13.1%; the 2009 Birth rate, crude (per 1,000 people) was 44.2%; the 2010 Mortality rate, infant (for each 1,000 live births) was 58.1% (Peters, 2009); the 2010 Mortality rate, under-5 (for each 1,000) was 92.1% and the Labor force, total in 2009 was 6,005,705.8. the total years (Life expectancy at birth) in 2009 was 52.7% and the percentage of total labor force Labor force, female in 2009 was 49.2 (Malawi. Ministry of Economic Planning and Development. 2004). 4. Government Through the 1995 constitution, the president of Malawi is considered as chief of state as well as the head of government through the universal direct suffrage for each 5 years. Malawi is also ruled by a vice president who is a president electee (Ghodse, 2011). The president also has an option of appointing second vice presidents fro m different parties. This includes presidentially appointed cabinets. The cabinet members of Malawi are drawn from outside or within of the legislature(Peters, 2009). The legislature in involved in the overall overseeing of the implementation of the strategic steps in the long run by all means (Peters, 2009). 5. Economy The table below illustrates the poverty indicators in Malawi: The Income share upheld by the lowest 20% in 2004 was at 7.0%; at national

Victoria Secret Case Study Example | Topics and Well Written Essays - 4750 words

Victoria Secret - Case Study Example Metrics 16 Outcome metric 16 Performance Metric 16 13. Leveraging its brick and mortar store 17 14. Changes expected after the 24 months launch period 17 Works Cited 19 1. Current target segment: The new brand for men The management of Victoria’s secret has come up with the strategy to expand their line of products into the men’s segment. They expect to be equally successful in this segment as they had been in the women’s segment. The underlying idea behind this expansion is to introduce color and style to men’s underwear thereby exploring a market which is tremendously underserved. The new line brand of products targeted towards men will add a new dimension to Victoria’s Secret range of products. Expanding into the new line of men’s undergarment will fetch consumer loyalty to Victoria’s from this segment of customers as well alongside the loyalty of their existing customers. The underlying strategy behind the company’s expansio n into the men’s underwear line is to attract new customers. This strategy will help the business to diversify into a segment that is yet to be explored in the US and henceforth in the world. In addition to that, the expansion program will help Victoria’s secret to achieve a wider customer base thereby creating new sources of revenue stream. 2. Do men consider underwear purchases discretionary? According to a logic outlined by Alan Greenspan, men’s practice of buying underwear is thought to be a good indicator of discretionary spending (â€Å"What Is the Men's Underwear Index?†). The logic that Alan Greenspan stated is both elegant and simple. According to him, more often than not most of the guys have their drawer filled with fairly ratty underwear which they choose to wear until and unless the elastic has ruptured or the boxers are riddled with holes. Because of the fact that co workers and friends generally do not notice a guy’s undergarments, h ence this frayed underwear often looks like a purchase made on discretionary basis. Men’s pattern of buying underwear is a crucial indicator of how the economy is performing. Whenever, men starts to apprehend that the economy is about to dip, they simply stop refilling their drawers with fresh undergarments. A perfect example to support this theory was when the economy started dipping the year 2008, annual sales of men’s underwear dropped by 12% (Trex â€Å"Boxers, Briefs or Loincloth? A Brief History of Men's Underwear†). In accordance with these recent theories, expanding into the men’s segment will prove to be a prospective decision for Victoria’s secret. The primary reason that can be attributed to this fact is that currently the United States economy is recovering at a steady pace. Moreover, not many undergarment brands exist in the country which produces men’s underwear suggesting that, this segment is highly unexplored. So, it is expe cted that the changing pattern in the performance of the United States economy will bring about a profound change in the way men buy their undergarments. Thus, an expansion in this division will prove to be a value maximizing decision for the company. If the products are well appreciated by customers and society, Victoria’s Secret has a possibility for extended growth. 3. Potential target market The potential target market is young and trendy men between the age group 15 and 45. As of now, in terms of geography, the chosen target market is USA. The reason for this is because of a slow growth (10%) witnessed in the annual sales of me

Proposal to develop biosensor system for rapid diagnosis of infection Essay

Proposal to develop biosensor system for rapid diagnosis of infection with drug-resistant mycobacterium tuberculosis (TB) in accident and ER in hospital - Essay Example It potentially kills more adults than any other infectious agent. Detection of infectious pulmonary cases at early stages of infection is imperative to gain control over the bacilli and also its spread. The most prevalent method of screening Mycobacterium tuberculosis is Mantoux TB test, where an injection is given under the patient’s skin and localised reaction is observed for up to 72 hrs. The test is slow, clumsy, requires specialist laboratory facilities and is only effective for detecting advanced disease, it is influenced by multiple factors and delivers false positive or false negative results and requires further testing and interpretations (News release). Research is going on constantly to develop rapid and accurate methodologies and techniques to detect the causal organism associated with tuberculosis. In the past two decades research is being carried out for the development of biosensors and biochips to understand the biological and medical fields and to quantify biomolecules (Vo-Dinh, 2000). It is manifested that organisms have some kind of bioreceptors; biosensors are developed as a means of chemical analysis with high selectivity (Vo-Dinh, 2000). Biosensors are chemical sensors that exploit the high selectivity and sensitivity of a biologically active material (Kumar, 2000). A biosensor can be defined as a device that consists of a biological recognition system called a bioreceptors and a transducer. When the analyte interacts with the bioreceptor (a molecular species e.g. an antibody, an enzyme, a protein, or a nucleic acid or cell, tissue or whole organism), it is measured by transducer as it converts information into an elect rical signal (Vo-Dinh, 2000). Biosensors have the advantage of being simple and low-cost instruments, fast response time, require less sample pre-treatment and display high sample throughput. With the advances in research in this area, novel treatments are required to provide

Recruitment and Selection Process in Tesco

Recruitment and Selection Process in Tesco Recruitment Selection Policy: A platform for recruitment using employment agencies, websites and newspapers. However, Tesco is a big name in the distribution sector does not need publicity, due to its strong presence in the retail sector in the UK. Fig1: Recruitment Process GRIEVANCES POLICY: Complaints are an important aspect of personnel policy, because it contains a provision on the factors that cause problems in the workplace because of the causes of stress, fatigue, personal problems, health problems and other social issues. Tesco is very special in this respect because they have serious complaints policy where employee issues are of huge importance and are not neglected due to pressure or excessive workload. Training and Development Policy: The Company has a policy of training and development that makes it compatible with an organization where employees feel they are growing their career aspects as much as possible. This policy is aligned with the needs of staffing and training needs. Rewards Management Policy: Rewards and management policies will be discussed in detail in the literature, allowing employees to feel good, motivated and committed to their employer. It is also a great way to introduce competition into the ranks of employees and their competitive strategies. Premiums and policy management is also an understandable form of access to personal potential and their classification in regard to the role in business. For a company like Tesco, is a way to find potential leaders, and industry icons. The company faces many aspects of internal training, and outsourcing training and customer service are the key aspects of learning, while being part of Tesco. Internal transfers are made to develop and improve skills and vocational training is a part of the preparation procedures for these skills. Tesco Jobs in organizational behavior also improves employee to learn to be part of the organization with other aspects of the skills that are important to be injected in quality packaging. Interestingly, employees with a reatil industry knowledge is important when working in the retail sector. It is very important to realize and raise awareness in people regarding the induction of employees is an important step in a company the caliber and size of Tesco. It simply ensures that employees who are new should be aware of the principles and work in which they operate, like any culture of work differs from the other aspects of management, other important aspects. regular team meetings and notes to ensure that people working together is teamwork and collaboration between them as they help each other in different ways. There is also a systematic way of internal communication with staff that is done on a regular basis in the form of monthly newsletters, intranets, corporate reports, staff feedback, etc. All the above things to help employees in their awareness of the changes are constantly occurring in society and the impact of these changes in growth, profitability and image of the retail industry. In the context of this literature is very important to understand and examine the link between corporate strategy and human resources strategy for Tesco. There is always a link between corporate strategy and human resource strategy of an organization like Tesco following the classical concepts of SHRM, business strategy management systems, human resources as a set of interrelated policies and practices for implementing business strategies. The reporting of corporate strategy for managing human resources directors are the general contractor Shih, H.A Chiang, Y.H (2005). Regarding the difference between the theory of strategic management company, commercial, operational and political strategy, the companyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s strategy is to devise operational strategy, because that is what makes the organization function as it should. Provides focus and direction of corporate communication function, and is also active in developing the strategy for implementing the communication plan Steyn, B (2003). Formulation of the strategy in action is a very important part of corporate strategies. Structuring an organization to support a good performance including organizational structures, processes and contexts. Scholes, K Johnson, G Whittington, R (2009). The management of the business strategy often involves change and the type of change that is implemented in a retail establishment at Tesco. A key element of corporate strategy includes the expansion of financial security to be granted to employees and come with more resourceful, innovative an d creative financial plans for welfare and restraint. However, attention is directed more elements to human resources strategy literature that focus strategically on this issue and it is also crucial for an organization potential of the stature of Tesco. It has to do with managing the work efficiently and effectively, while ensuring the rights of individuals and their value to the company. A central feature of a continuous improvement process is to ensure that the system is managed and controlled effectively. This requires measurement, analysis and reduction of fluctuations in the results to more realistic limits. The framework must include the organization of the HR practice in groups with a common goal, and it also develops principles for each group covering the management of the organization, intent, culture and capabilities. There is also the possibility of clear measures against which must be measured over time. The aspects are to be discussed in detail in the results including the nature, long term and short-term, HR strategy and its impact on business growth. Other important and essential to examine the policy framework will be consistent with strict implementation in the United Kingdom and I. strategy of the competitor, Strategy E of ASDA, Morrison and Sainsbury. Within the framework of HR strategies is very important to discuss in detail the policies of recruitment and selection of large companies like Tesco and gender equality policy. Recruitment process is discussed in detail and the manner in which the company does the recruitment process efficient, transparent and efficient to win. Another important criterion for making an effective HR plan is to make useful analysis of organizational culture and cultural diversity, the dealer is a huge company manages and supervises its activities. The concept of organizational culture has become a major theme of science organization. Organizations create a culture or work environment to gain competitive advantage and this has to do primarily with customer service, emphasis on employee participation and integration of technological innovation in developing products or services. A culture can be considered the style of an organization, the atmosphere or the personalities of the Sims, RR (2002). There wil l be debates in the paper on the direction of the organization of the review giants and the most important consequences that can be done to make it more effective. However, in this scenario, the HR function as an agent of change is very important to realize that human resources is a key player in the treatment of work in the context of the organization must be an agent of change and take responsibility policies regarding disciplinary and other more. Change management strategies are discussed in relation to the different change management models. human_change_management Fig2: Change Management Model Above, the model of change management is adopted by companies in most cases to manage change effectively and also aggressive steps to be incorporated in organizational hierarchies. A change management process still requires a vision and a need for a focused and dedicated management. Proper analysis is crucial as regards the financial implications and the key element is the catalyst for an organization. Other models to be discussed in detail in the literature include Kotler model of change management and discussions will also be published on the role of change agents. The successful implementation of the change process associated with the facilitators of change and in cases of these literature facilitators of change in human resources. The change agent can be defined as a leader who is there to reconfigure the roles of an organization, responsibilities, structures and outputs Saka, A (2002). The change agent skills within the organization should be clarity on the definition of objecti ves, activities, team building, communication skills, negotiation techniques and skills of influence to win support for the goals and objectives. But we also know the limitations of change management are more associated with the perception of senior management of the need for change. In the phase of implementation of strategic change, top managers expect lower managers and employees to act according to their strategic vision and strategic plans, Joyce, P Wiley, J (2000). Employees do not have the responsibility to manage change so that the responsibility for change management is the management and executives of Tesco. Kotler, JP (1995). There will be detailed discussions on what measures can be taken by human resources to manage resistance to change. Resistance to change has been recognized as an extremely important factor that can influence the success or failure of an organizational change effort Waddell D Sohail A.S (1998). This resistance is mainly due to fear of the unknown i n the minds of the people, economic insecurity and some failures to recognize why the change is so important Nadler (1989). A very important topic of discussion is the motivation aspects of HR strategy. Motivation always brings positive and fruitful results regarding the growth of the organization and manages to bring the productivity of staff at its optimal level. This literature will explain how motivation can be increased and Herzberg and Maslow theories of motivation are discussed in detail in this document. Training of employees in retail trade is one aspect that will be discussed in detail in this literature where employees are key players in any part of the organization. Empowerment, engagement and ownership by employees is the key quantifiable aspects of a sector with great influence in the distribution sector due to customer confidence and to concentrate. CONCLUSION It is necessary to understand the importance of HR strategies in the company of the size and condition of Tesco. Effective human resource strategies are still profitable and productive impact on the growth of the company as HR has a vital importance for human resources management. A motivating factor always increases in productivity that employees must be motivated to perform at optimum level. It is important to ensure that an environment free of politics and bureaucracy is presented taking into account aspects of the declaration of the equality policy and a reward system unique and efficient management. HR strategy is always associated with corporate strategy so that business objectives are achieved through the effective use of resources and taking into account the economic consequences. The recruitment policy should be transparent and make room for younger talent, without forgetting the importance of retaining the old staff and helpful. Although the work in the retail environment, it is important that staff understands the importance of teamwork and cooperation, and how the operator can influence their teams to ensure efficient and effective. Training of workers is another important aspect that is neglected, because the nature of the retail sector, institutions need to train workers there on a regular basis to meet customer is involved in all key stakeholders. Customer satisfaction is considered in detail in this literature, in which Tesco is distinguished part of absolute customer orientation and CRM or Customer Relationship Management is one of the most significant characteristics of Tesco and influence the business strategy, because it is strong dependence on online sales and marketing. In this recruitment context, selection and retention of workers in Tesco is considered very high dependence and competitive strategy of the bank through the analysis of its competitors. ASDA is one of the largest operators, Tesco and the retail trade, after Sainsbury and Mo rrison is a very unique and transparent approach, so their employees, and employee retention policy. Under a good competitor, a strategy is always crucial to assess how it is at the forefront of its competitors. Research Methodology Collis and Hussey (2003) They stressed that the methodology of reference for the overall approach of the research process of the theoretical basis for the collection and analysis (p.55). Just As noted Gronhaug and Ghauri (2005) to find the right solution of the problem or answer the question and take the decision, it is necessary to conduct operations procedure to identify the real issues more deeply, to collect relevant information on the topic or area of interest and eventually put the information in sequential order to make the decision on the research problem or question. No decision can be made, no problem can be solved and the question can be answered once, less exertion, resources or procedures apply to take the decision. To carry out this research, to find the research questions and approach for systematic procedures to be adopted by the researcher, The Saunders, Lewis and Thornhill (2003) have given extensive and summarize the research methodology aspects presented in the se arch à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¹Ã…“onionà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢. Figure 2 Fig3: Saunders Research Process Onion The research process onion Saunders chose a model of this research and the emphasis should be placed on methods of collecting data that will be adopted for this study. The research will be a mixture of primary and secondary research observations and interviews will also play a major role in identifying issues that the satisfaction levels of employees within the company and its dependence on the golf literature. Investigations are also important to identify the level of employee satisfaction and may be used for data analysis. Research Philosophy According to Saunders, Lewis and Thornhill (2007), One Paradigm is a paradigm to explore social phenomena, especially in the understanding of these phenomena can be earned and attempted explanations (Pg 112); the research philosophy approach is all about, a researcher in the research. It depends largely on how the investigator that he or she wishes to develop the knowledge, its all about the researcher believes that what needs to be research results and effectiveness will be found, so how the researcher believes that impact of how he or she is, many writers used the term paradigm of philosophy. A research paradigm can also be described as how the research will take place. They are four types of paradigms: functionalist, interpretive, radical humanist and radical structuralism. Creswell (1994) quoted in Collis and Hussey (2003) the positivist paradigm of quantitative and qualitative phenomenological paradigm (Pg. 48). Positivist approach is designed to, or cause social phenomena with little regard to the subjective state of the individual and the phenomenological paradigm is to understand human behaviour in the same frame of reference participant, (p. 52-53). This study is based on positivist and phenomenological approaches are taken to do research both quantitative and qualitative research data to find a solution. Research Design The research plan is very important and is the research base, and leads to get the answer the research question of reliable and valid. In a study on different techniques, approaches and methods have been employed, which, according to (Selltiz et al, 1981) in Jankowicz (2005) is required for various techniques of data collection, depending on the problem, we can not get the right result if you use the same techniques on all problems. The use of appropriate techniques, depending on the problem leads to results in the direction of generalizations. This study includes both primary and secondary data sources; secondary sources of information include business magazines and articles, books and internet. If so, collected through quantitative and qualitative methods of data. Research is a combination of exploratory and explanatory (descriptive). Should be applied to both research on, as evidenced by Jankowicz (2005). Pre-application to identify a problem or a problem, gather information and helps define the problem, while the explanatory (descriptive) is used to identify the issues and questions that this study is to analyze and describe the importance of employee retention and recruitment and selection of workers in Tesco. Supporting research in the type of data collected both qualitative and quantitative methods. Global model of Figure 3.2 shows the structure of the study, which was approved this survey has highlighted in bold or boxes show the types or methods of research implementation. Research Approach: According to Saunders onion research deductive approach where the researcher develops the theory and design and research strategy to test the hypothesis. There are two types of research approaches, namely deductive and inductive, but in the context of this literature, the mixed method approach is best and safest method to be adopted due to the size of the research and the different components of the literature. Research Strategy: However, the research strategy is the generic plan is taken by the researcher to define the methods of data collection are included in the study and the limits are defined by the methods of investigation. However, there are different strategies for handling which is taken as part of the investigation, however, this study will adopt the research strategy, where polls will be used to identify trends, analysis and behavior of key components employee satisfaction and recruitment and selection policies in Tesco. Qualitative and Quantitative Research Paradigms: Difference between qualitative and quantitative research Quantitative paradigms Qualitative paradigms Concerned with understanding Seek the facts/causes of social behaviour from actions own frame phenomena of reference. Obstructive and controlled measurement Naturalistic and uncontrolled objective observation. Removed from data: the outsider Subjective perspective Close to the data the insider Ungrounded, verification oriented, perspective reductionist, hypothetico-deductive Grounded, discovery oriented, exp- loratory, expansionist, descriptive, Outcome oriented inductive Reliable, hard and replicable data Press -oriented Generalizable: multiple case studies Ungeneralisable: single case study, Particularistic Holistic Assume a stable reality Assumes a dynamic reality Table1: Difference between Qualitative and Quantitative Research The table above shows clearly the main differences between qualitative and quantitative research paradigms. The main differences between the two methods is that the main results of this qualitative study did not reach statistical methods or otherwise, the limit of detection. One of the fundamental differences also, that the research uses a quantitative measurement and quantitative research is not based on measurements. Methods of data collection observation, interviews are part of qualitative research that will be a great debate in this literature. However, it is possible to measure qualitative data, therefore, qualitative and quantitative aspects, not mutually exclusive. Ghauri, P Gronhaug, K (2005). Interviews: The talks are again in qualitative research where information is obtained through discussions. Maintenance is always useful for researchers to collect data in direct contact with clients say that the main actors involved in the process of this investigation. The interviews were used to determine the response of employees to the extent that there is no job satisfaction concerns and the needs of employees who are covered by the company. The design of the interview will be structured and only focus on the relevance and the aspects of time management and focus on details as possible in the shortest time possible. Questionnaires: Questionnaire is another important element of primary research. There are two types of questionnaires, namely a permanent and indefinite. The questionnaires will be completed by mainly used in this document as close ended questionnaires are not easy to conceive that permanent, but has a huge impact in terms of data analysis part of the literature. Questionnaires will be distributed to employees, branch managers, supervisors and other key players Branch Tesco Gallant Reach. Data Collection Methods and Instruments Methods for collecting data are used in this study to collect basic data, which takes place interviews, focus groups, surveys and questionnaires. Focus on data collection Galliant Reach Tesco branch and the defendants are officers, directors, managers, branch manager and other key personnel. The information gathered will be used for statistical analysis to make interpretations of the behaviour of stakeholders and their effects on the market. Questionnaire design, data used in this adaptation of a closed-ended question. Closed-ended questions will help to improve compared to the analysis of open questions, because it best fits the type of research, conducted with the thesis. Tools used for data analysis are Excel spreadsheet. Excel data analysis is simple and easily understood. Data analysis is performed using statistical graphs such as pie charts, bar charts and histograms. Secondary data collected from the Internet through the company and report profiles. Newspapers can also be a ve ry important tool for gathering historical information and evidence in the form of statistics. The analysis is aimed at finding a competitive advantage enjoyed by Tesco, compared with other retail giants ASDA ie, Morrisons and Sainsbury. Ethical Considerations: Ethical consideration in this regard have been complied with ethical policy towards companies (Tesco, UK) were analyzed in this literature, and intellectual property rights. The companys website, Tesco.com follows a policy on copyright and intellectual property rights. Copyright protection has some restrictions are considered in the public interest. Such a restriction or safety valve is a fair use provision Goldstein (1994). All data used in this study the company particular concern of intellectual property rights and may not be used in marketing a company or for other reasons of this thesis.

Rates of Reaction - The concentration of hydrochloric acid and the rate of reaction with sodium theosulphate :: GCSE Chemistry Coursework Investigation

Rates of Reaction - The concentration of hydrochloric acid and the rate of reaction with sodium theosulphate Introduction During a chemical reaction, particles collide with each other. This collision causes certain bonds to break and new ones to be formed. A certain amount of energy is needed to allow a reaction to take place. This is called the activation energy; it’s the minimum quantity of energy that is required. There are certain factors that can affect the rate of reaction. These are surface area, temperature, concentration and catalysts. The surface area is a very big factor in the rate of reaction. Reactions only occur on the surface, because this is where the collisions will occur. If a solid is broken into smaller pieces, the surface area is increased. This leaves more area where the reaction can take place, thus increasing the rate. If the reactant is in the form of one large solid, the reaction will take longer, therefore decreasing the rate. The temperature is also a major factor. When the temperature increases, the particles consequently heat up. This causes the kinetic energy in them to increase, therefore they move around faster. This means that the rate in which they collide with one another will increase. By increasing the concentration of something, more particles are introduced in the same volume. This would mean that the likelihood of collisions will increase. This would increase the rate of reaction. On the opposite angle, the lower the concentration, the less chance of collisions. Therefore the rate of reaction will decrease. Catalysts can be found in the form of transition metals. These speed up the rate of reaction. However, the catalysts themselves are not used up. Aim Our aim is to see how the change in concentration of hydrochloric acid might affect the rate at which it reacts with sodium theosulphate. Prediction When sodium theosulphate and hydrochloric acid react together, many products are created. Na2 S2 O3 (aq) + 2HCl (aq) Ã   2NaCl (aq) +H2O (l) + SO2 (aq) +S (s) The equation above shows all the products of the reaction between hydrochloric acid and sodium theosulphate. The products are sodium chloride (aqueous solution), water (liquid), sulphur dioxide (aqueous solution) and sulphur (solid). The sulphur, being a solid, turns to liquid cloudy and opaque. A certain amount of sodium is needed to turn the solution cloudy enough to be opaque. Increasing the concentration of a liquid increases the amount of particles; therefore there will be more successful collisions. Because of this, more sulphur will be produced. Overall, the higher the concentration, the more sulphur will be produced. Therefore, the liquid will become opaque quicker. I predict that my graph will look like this (below) when I plot the Rates of Reaction - The concentration of hydrochloric acid and the rate of reaction with sodium theosulphate :: GCSE Chemistry Coursework Investigation Rates of Reaction - The concentration of hydrochloric acid and the rate of reaction with sodium theosulphate Introduction During a chemical reaction, particles collide with each other. This collision causes certain bonds to break and new ones to be formed. A certain amount of energy is needed to allow a reaction to take place. This is called the activation energy; it’s the minimum quantity of energy that is required. There are certain factors that can affect the rate of reaction. These are surface area, temperature, concentration and catalysts. The surface area is a very big factor in the rate of reaction. Reactions only occur on the surface, because this is where the collisions will occur. If a solid is broken into smaller pieces, the surface area is increased. This leaves more area where the reaction can take place, thus increasing the rate. If the reactant is in the form of one large solid, the reaction will take longer, therefore decreasing the rate. The temperature is also a major factor. When the temperature increases, the particles consequently heat up. This causes the kinetic energy in them to increase, therefore they move around faster. This means that the rate in which they collide with one another will increase. By increasing the concentration of something, more particles are introduced in the same volume. This would mean that the likelihood of collisions will increase. This would increase the rate of reaction. On the opposite angle, the lower the concentration, the less chance of collisions. Therefore the rate of reaction will decrease. Catalysts can be found in the form of transition metals. These speed up the rate of reaction. However, the catalysts themselves are not used up. Aim Our aim is to see how the change in concentration of hydrochloric acid might affect the rate at which it reacts with sodium theosulphate. Prediction When sodium theosulphate and hydrochloric acid react together, many products are created. Na2 S2 O3 (aq) + 2HCl (aq) Ã   2NaCl (aq) +H2O (l) + SO2 (aq) +S (s) The equation above shows all the products of the reaction between hydrochloric acid and sodium theosulphate. The products are sodium chloride (aqueous solution), water (liquid), sulphur dioxide (aqueous solution) and sulphur (solid). The sulphur, being a solid, turns to liquid cloudy and opaque. A certain amount of sodium is needed to turn the solution cloudy enough to be opaque. Increasing the concentration of a liquid increases the amount of particles; therefore there will be more successful collisions. Because of this, more sulphur will be produced. Overall, the higher the concentration, the more sulphur will be produced. Therefore, the liquid will become opaque quicker. I predict that my graph will look like this (below) when I plot the

Rn vs Bsn

Care approaches and decision-making A compare and contrast of associate-degree level verses baccalaureate-degree level in nursing: Heidi Kruger Grand Canyon University: NRS-430 (NRS-430V-O103) Professional Dynamics Feb, 2013 Abstract As an ever-changing health care system continues to evolve our practice becomes more advanced. The healthcare system requires an expanded knowledge base and training in order to deliver safe, comprehensive care. As in-hospital patient stays shorten and patient care moves to a community setting, a greater number of specialized nurses are needed.Expected to wear new hats, nurses must attain a higher level of education if we are to adequately rise to new challenges and fill the new rolls of our profession. ADN vs BSN: What’s in the alphabet soup Established in the U. S. in 1909, baccalaureate programs provided a comprehensive education for anyone whom desired to become a nurse professional. Generally this education pathway consisted of fives years of formal education, with three years providing a concentration on the nursing practice.Included in this preparation where courses on public health and education. Later, the preparation was expanded to include courses such as evidence-based practice, clinical prevention, improved patient outcomes and other upper lever critical thinking courses. In the mid 1950’s the U. S. encountered a nursing shortage and the demand for nurses became great. Developed by Mildred Montag in 1952, the associate degree in nursing program (ADN) was developed to fill this demand for nurses during the World War II and post World War II era.This program was only two years in length and included a balance of general education and clinical nursing courses. Its purpose was to provide â€Å"technical† nurse. These ADN prepared nurses where to assist and work under the supervision of a professional nurse. (Creasia, 2011) As the years progressed and the nursing shortage resolved, the ADN program remai ned recognized and many prospective nurses chose the two year community college program to its now four year university counterpart as it as more cost effective and granted the same license upon successful completion of the state board exam. Impact on competent patient care Multiple studies indicate that BSN nurses are better prepared to provide health care. As BSN undergo a higher level of education, which include more critical thinking and a deeper understanding of subjects such as rick management. This education is essential in making quick life and death decisions. More over, inpatient stays are becoming shorter with more care being provided in outpatient settings.Less time in an inpatient setting means a decreased amount of time with which to provide effective, competent care and deliver comprehensive, retainable patient education (American Association of Colleges of Nursing, 2000) As more care is delivered in a community setting i. e. patients homes, it decreases the available support that a lower level ADN may need. For example, there may be more PRN drugs. A nurse would need to understand how these drugs work separately and how they interact with each other without the aid of pharmacy immediately on had.As â€Å"technical† nurses, they are trained more to do. If a patient shows signs of heart attach or respiratory distress, an ADN nurse may immediately give emergency medication. In contrast a BSN may ask. Are you ok? What medication have you taken? What are you feeling? What where you doing when this began? All while assessing non-verbal cues in order to determine the appropriate action to take. BSN prepared nurses are trained to think quickly before acting quickly. If fast critical thinking and a deeper knowledge of disease processes are not combined, it may prove deadly.Evidenced based Studies Multiple studies show that a higher level of education reflects in patient care. Research at the University of Pennsylvania revealed at one Magnet Hospi tal that surgical patients had 14 percent lower odds in death and 12 percent lower odds of failure to resituate within a thirty day period compared to there non-Magnet counterparts. A study in 2007 revealed that a 10 percent increase in BSN prepared nurses where associated with 9 fewer deaths for every 1,000 discharged patients (Rosseter, 2012). BSN prepares nurses have a more positive impact on patient outcomes.Achieve a broader scope of practice and are superior caregivers particularly in emergency situations. By taking advantage of a higher level of preparation, it allows a nurse to practice to his / her full potential. Conclusion Nurses continue to pioneer new fields. Taking on new tittles such as Case Manager, Infection Control, Risk Management and Legal Nurse Consultant, the role of Nursing is quickly moving from one of patient care to that of community educator and resource manager. We are expected to wear new hats on a daily basis.For this reason, nurses must attain a higher level of education than was accepted in the past. It becomes ever more apparent that an ADN (Associated Degree in Nursing) program is not sufficient to prepare nurses for these new rolls. Many of these new rolls require a specialized certification. A higher degree of academic achievement is required if we are to adequately keep up with the challenges of a ever changing health care system and meet the demands of an increasingly technologically sophisticated society. References Creasia, J. L & Friberg, E (2011).Conceptual Foundations: The bridge to professional nursing practice. St. Louis Missouri: Elsevier Mosby. Page 25-27. Retrieved from http://pageburstls. elsevier. com/#/books/978-0-323-06869-7 American Association of Colleges of Nursing (2000, October 24). Retrieved February 26, 2012 from http://www. aacn. nche. edu/publications/position/bacc-degree-prep Robert J. Rosseter (2012, October 24). Creating a More High Qualified Nursing Workforce. Retrieved February 25, 2012 from htt p://www. aacn. nche. edu/media-relations/fact-sheets/nursing-workforce

effects of Television vilolence on children essays

effects of Television vilolence on children essays The Effects of Television Violence on Children Television violence without doubt effects and influences children. Television violence effects children's development and makes them more aggressive. Children cannot distinguish between the real world and the television world, which makes them more susceptible to the violence on television. It is up to the parents and the television stations to monitor television more closely and restrict violence from children. According to Websters Dictionary, violence is "rough or injurious physical force, action or treatment, unjust or unwanted exertion of force or power". In today's society there is enough violence in every day living that television violence is not necessary, 80 percent of Americans feel that television violence is harmful to our society and there is too much of it in our entertainment (Zuckerman 64). Violence comes in many forms on television. The violence that will be discussed in this paper are violence's such as; murders, muggings, rapes and random property destruction (Katz 113). Violence can be viewed in cartoons, soap operas and prime time shows. Statistics have proven that children view too much television and too much violence. The average child sees 8,000 murders and 10,000 acts of violence before finishing elementary school and by the age of eighteen a youngster will see 20,000 acts of murder and 40,00 acts of violence ( Weir 14). Television violence is definitely on the up-rise. Violence acts on television in the past decade had increased eight percent, where as educational programs have only increases three percent, which means that the amount of violent programming and viewing violent programming is twice that of educational programs (Katz 113). Our society should be concentrating on education our children, not scarring them with violence. One thousand studies have been published world wide on violent entertainment and most experts now agree th...

Software Engineering Essay

Software Engineering Essay Software Engineering Essay ORACLE ADF tutorial: Open a new application workspace. [pic] Change the application template to Web Application (Default).This allows us to specify the technology used in the application to simplify and personalize the environment according to the technology preferences. [pic] [pic] Open a Business Component diagram. [pic] [pic] Establish a connection to the Database and then select any two tables. In this case I have selected Departments and Employees tables. [pic] Drag and drop of database tables onto a UML diagram can be used to create different types of objects with the same user experience. [pic] This will generate the business component diagram with the relationships indicated in it. Select all and then right click. [pic] Now select Default Data Model Components which are business components that collect data and present it to the client. [pic] [pic] [pic] [pic] [pic] [pic] Open page flow editor which allows you to visually and declaratively define the flow of application. This can also be done by right clicking on the ViewController. Drag and drop a Data Page from the component palette onto the screen. [pic] Double click on the DataPage1 and then select dataPage1.uix to open a new UIX page. [pic] [pic] Now open the data controls and double click on AppDataModuleControl and do the following steps. All previously created business services are exposed in the Data Control

Choose a specific television show. How does this television show Essay

Choose a specific television show. How does this television show portray society What does it reveal about the nature of huma - Essay Example This series is a very good example of life style of New York, and it showed how a big city life style can affect the human nature. The style of this show is unique as all episodes were narrated by Ted Morsby. Ted Morsby is the main character who after the marriage of his best friends’ Marshal and Lily wanted to settle down with a good job, wife and kids (Astro46). Ted narrates the whole story of looking for a wife to his two kids. His narration consisted of some very comical situations, which happened in the life of characters. The show is an example of life of young New Yorkers, and how they spent time and share their dreams with their friends. The series show some very important aspects of human nature all sensitive issues of big cosmopolitan city dwellers were shown in a very humorous way. The show was a good example of how the citizens of New York attach themselves proudly to this great city. In the following lines, we will be discussing how people’s nature change a fter coming from different cities and settling down in a big cosmopolitan city. The show how I met Your Mother was not only hilarious, but it depicted life of young New Yorkers and their thoughts and aims and their life style. All the main characters were proud to be called New Yorkers though only two of them Barney and Lily were true New Yorkers. It showed how people feel proud to be called New Yorker and how small funny incidences can carry big messages. The main characters, Ted, Robin, Barney, Lily, and Marshal are in their early thirties, and this is the time when a person not only wants to be settled in careers but also wants to get married and have kids. The program was a very good portrayal of young people of American society who have got educated and are on their way to settling down in life (Astro46). The series showed the fast life of New York and how young people work hard to achieve their aims and dreams. The series depicted how these young people wanted to achieve their goals in a very comical style. It showed how people manage their personal lives in a very fast life style. The Series portrayed different aspects of human nature in a very humorous manner. It showed that in a big city true friendship can matter a lot. True friends fight and get jealous but at the time of need they offer their shoulder to cry on it. The series depicted how we can forget our very own close relations in the fast life of New York. One such example in this show of human nature was on the death of Marshal’s father when he wanted to know his father’s last voice message to him. The worried look of not getting embarrassed in front of his family was on his faced. He was getting jealous of his siblings. It was a very normal just like any sibling jealousy and struggle to be loved more than other siblings. His true desire was that his father should have given a very special message to him. This episode truly depicted how people exaggerate and tell false stories ab out the dead people. In this episode, Barney made everyone realize that it is human nature that last words are always thought to be something great. This episode proved that sometimes getting angry can give you consolation as was in the case of Marshal’s mum. The actions of different people on a sad occasion of death were shown in a very hilarious way. In the end of the episode everyone realizes the importance of their loved ones. It can therefore be concluded that the series was a hilarious

Financial Management Principles And Applications Essay

Financial Management Principles And Applications - Essay Example Long-term liability requires the payment of interest in pre-agreed periods which requires Beta to have enough liquidity to cover immediate payment of interest when it becomes due. Capital from shareholders can also be considered. This is advantageous since Beta will not be required to pay any dividends. However, issuing new shares require the company to undergo certain processes which can delay acquisition. After analyzing the advantages and disadvantages of utilizing different financing schemes, it is recommended that Beta raises fund through long-term debt. This is in consideration of the above discussion in addition to the fact that it already has a quite high level of funds from shareholders. b. An organization's trading profit and loss account showing the revenues or funds generated the entity compared to the costs and expenses incurred in its operation. In most companies, it starts with the revenue generated where the expenses are subtracted. The last line shows its net profit for the fiscal period or for listed ones, the return to its stockholders. This financial statement is often the most popular one as it is used by creditors, stockholders, and even ordinary consumers. Entities considering to provide financing for the company also often gauged profitability and ability to pay based on profit and loss account. The balance sheet shows an entity's resources and how they are financed. The organization's assets and liabilities are often listed based on their liquidity, that is, on their capacity to be converted to cash easily. Balance sheets are often scrutinized by creditors and stockholders, the major sources of financing for the company. Balance sheets provide information about the company's level of leverage which informs stockholders and creditors about their share in the company's resources and the riskiness of investing in the company.

What Causes Cancer Mutations Essay Example | Topics and Well Written Essays - 1500 words

What Causes Cancer Mutations - Essay Example As genes are the basic control machine of the cells, alteration of any kind may bring devastating consequences, or malignancy. When compared with the normal cells, where damage of any kind is taken care by the repair system, tumor cells do not have any repair mechanism for the damaged DNA and there is a constant proliferation of cells without displaying senescence hence, generating a series of abnormal cells, with altered cellular pathways for uncontrolled proliferation, figuring malignant tumors (Alberts 2007; Katzang et al. 2009). The Genesis of a Cancer Cell A normal cell turns into a cancer cell because of one or more mutations in its DNA, which can be inherited or acquired. Mutation is sudden abrupt changes that occur in the genetic material i.e. the DNA of the cell. This genetic material is facilitated by various agents called mutagens. Mutagens can be either physical agents such as UV radiations, X-rays etc or they could be some chemical agents which are capable of producing c hanges in the cell by reacting with cellular macromolecules. These chemical agents form bond with the cellular macromolecules, thereby alter their normal structures. If they combine with the genetic material, the peptide formation is affected. Thus, these mutagenic agents affect the normal well being of the cell and when such a defective cell replicates the cellular modification is also passed on. These cellular alterations may lead to cancer, where the carcinogenic agents (cancer causing) are capable of altering the cell division leading to the uncontrolled proliferation of the cell (Alberts 2007; Chemical Carcinogens, Web.). In case of the breast cancer, woman who inherits a single defective copy of either of these tumor suppressor genes BRCA1 and BRCA2 displays an augmented risk of developing breast cancer. However, carcinogenesis is a complex, multistage process, usually involving more than one genetic change. Other epigenetic factors responsible for carcinogenesis involve epige netic factors, such as level of hormones in the body, exposure to carcinogens and tumor promoting agents. These epigenetic factors do not produce cancer by themselves but enhances the likelihood of genetic mutation(s) resulting in cancer (Katzang et al. 2009). These genetic changes are categorized as - A. The activation of proto-oncogenes to oncogenes: Proto-oncogenes are the normal genes present in the cells and are responsible for controlling cell division, cell differentiation and apoptosis. A triggering factor such as a virus or exposure to any carcinogen brings malignant changes in the cell. B. The inactivation of tumor suppressor genes: A cell has the mechanism to protect itself from uncontrolled proliferation and tumor formation due to expression of genes called tumor suppressor genes. These genes possess the ability to suppress malignant changes and are also referred as antioncogenes. Mutation in proto-oncogenes or tumor suppressor genes results in the proliferation of tumor . Thus, a loss of function of tumor suppressor genes can be the critical event in carcinogenesis (Rang et al. 2007; Katzang 2009). More than 30 tumor suppressor genes as well as more than 100 dominant oncogenes have been found to be associated with various types of cancers (Rang et al. 2007). Characteristics of Cancer cells The genetic basis of cancer has been revealed through numerous animal models. The Cancer Genome Atlas aims at methodically differentiating the configurational source of cancer, through recognition of the genomic mutations linked with every cancer form. A corresponding progress and description forms the basis of understanding growth and external appearance of the cancer or tumor called the phenotype of the cancer, is essential for designing drugs that can